10 Best Online Digital Marketing Courses (Free and Paid)

10 Best Online Digital Marketing Courses (Free and Paid)

We have evaluated and ranked dozens of online digital marketing courses to determine the best course for 2023. Choose one and learn about digital marketing.

Taking an online digital marketing course is one of the greatest ways to teach yourself digital marketing. A quality course will assist you in rapidly acquiring the skills necessary to become a great digital marketer, thereby advancing your career.

The best online digital marketing courses are listed in this article. The list contains both free and paid digital marketing courses offered by respected firms.

Why are these the best online digital marketing courses?

If you conduct a Google search for ‘Digital Marketing Courses,’ you can find countless courses that cover various digital marketing fields. There are courses that focus solely on SEO or social media marketing, for instance, but they do not provide a comprehensive overview of all digital marketing channels.

This guide is intended to highlight comprehensive digital marketing courses that cover a broad spectrum of digital marketing topics and not just one sector. The list contains several types and levels of courses for beginner, intermediate, and advanced users.

The majority of them are free, and you can begin using them immediately to advance your digital marketing profession.

Best Online Digital Marketing Courses for free

The following are the digital marketing courses for free that you can take online and also are the digital marketing courses with certificates. 


Google Digital Marketing Courses Free with Certification
Online Digital Marketing Course by Google Digital Garage

1. Google Digital Marketing Courses Free with Certification.

Google has an online course platform (Digital Garage) offering free courses on a number of subjects related to career or business development.

One topic that is covered in detail is Digital Marketing training. In particular, Google offers the following online marketing training courses:

Fundamentals of Digital Marketing include a digital marketing certification.

  • How to start an online business
  • How to make sure customers find you online
  • How to promote a business with online advertising (Google Ads)
  • How to expand a business to other countries
  • Mobile Marketing
  • Promote a business with content marketing
  • Social Media Advertising
  • YouTube Course (Includes certification)

All courses include both video and text materials and some can be completed in 3 hours while others can take up to 40 hours.

The digital marketing fundamentals certification is accredited by Interactive Advertising Bureau Europe and The Open University.

If you are new to digital marketing and want to get a good idea of what digital marketing is and how the different components work together, then this is a good course to follow.

The certification is also globally recognized which is a great way to boost your career.

[Learn more about this Course]


Semrush Academy Free Online Course with Certification
Semrush Academy Free Online Course with Certification


2. Semrush Academy Free Online Course with Certification.

In the digital marketing world, Semrush is the business behind one of the most successful tools. They’ve set up an academy with a number of free digital marketing courses to better serve their users and audience.

Their courses cover all digital marketing disciplines including:

  • Search engine Optimisation – SEO
  • Content Marketing
  • PPC
  • Affiliate Marketing
  • Social Media Marketing

However, many of the courses are offered in English, as well as Spanish.

In addition to receiving certification after completing the course, registration is free.

All courses are taught by well-known digital marketing experts and feature both video and text.

Courses range from the fundamentals of SEO to more advanced topics like PPC and social media marketing. Some courses are exclusive to Semrush, teaching how to use Semrush tools.

The nice thing about these courses is that they are taught by industry experts and besides explaining the different concepts, they also teach you how these can be applied in practice.

In addition, you’ll get to learn how to use Semrush correctly and this can increase your chances of running successful digital marketing campaigns.

[Learn more about this Course]

HubSpot Online Digital Marketing Courses


3. HubSpot Online Digital Marketing Courses (Free with Certification)

Another option to learn digital marketing online and get certified by a renowned company is Hubspot Digital Academy.

Hubspot is one of the leading companies in the digital marketing industry with a range of tools including CRM, SEO tools, content marketing, and sales.

Hubspot’s Online Digital Marketing Courses cover the following topics:

  • Inbound Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Contextual Marketing

Registration is Free and you get a recognized certification upon completion of the course.

Besides the above courses, they also offer a number of courses (without a certification) that cover Search engine optimization, blogging, Facebook ads, and other online marketing channels.

Even if you don’t plan to use HubSpot’s tools in your marketing campaigns, they did a very good job with their online courses. You can allocate some time and go through the ones that interest you.

All courses are taught by experts like Sujan Patel and Matthew Barby, who are recognized digital marketing professionals with years of experience in the industry. The learning environment is easy to use and the courses are free.

I suggest you also go through this course, which explains how HubSpot is using blogging to get thousands of visitors per day from Google organic search.

[Learn about this Course]

Copyblogger Online Marketing Course free
CopyBlogger Digital Marketing Course

4. Copyblogger Online Marketing Course free

Copyblogger is one of the most popular Internet marketing blogs, particularly when it comes to content writing.
Brian Clark is the founder of the most successful WordPress framework, Genesis, and the author of copyblogger.
Even though copyblogger, studiopress, and Genesis are now a part of WPEngine, Brian’s free Internet marketing course is still an excellent resource for learning how to generate excellent content.
This course is given for free by email and downloadable ebooks. You only need to register with your email address.
Why register for this course?
It is crucial for the success of any digital marketing campaign to provide great content. Whether you’re writing ad copy, articles, or landing page text, this course will teach you how to generate interesting content.
It is appropriate for both beginner and advanced users.
OptinMonster Digital Marketing Training


5. Optinmonster Digital Marketing Training Course Free

An excellent tool for enhancing website conversions is Optinmonster. They established a series of free courses on email marketing and conversion improvement for their subscribers’ benefit.
What’s the point of taking this class?
When it comes to digital marketing, it’s worth checking out the optinmonster digital academy even though it doesn’t cover all of the many topics.
To register, you don’t need a credit card and the courses are simple enough for rookies and advanced users.
Best Online Digital Marketing Courses
Best Online Digital Marketing Courses

Best Online Digital Marketing Courses Paid.

In this section, you’ll find the best Paid digital marketing courses available online. The list includes both Paid digital marketing training courses from the best and most reputable online companies.
Google Digital Marketing and eCommerce Courses

1. Google Digital Marketing and eCommerce Courses (Paid with Certification)

Google also offers digital marketing courses through Grow with Google and third-party partners, in addition to Digital Garage. The Google Digital Marketing and eCommerce courses provided by Coursera are one such example.
The courses are designed by Google marketing experts and are accessible via a $39 per month Coursera + subscription.
Google provides seven online courses, with an average completion time of 24 hours per course. The courses address the following subjects:
  • Introduction to Digital Marketing and e-commerce
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Social Media Marketing (including strategy, planning, and analytics)
  • Email Marketing
  • Marketing Analytics
  • eCommerce (including building an online store)
  • eCommerce Marketing
  • Retargeting
When you finish all courses, you get the Google Digital Marketing and e-commerce certification which is accredited by the American Association of Advertising Agencies and the American Advertising Federation.
Google Digital Marketing and eCommerce Courses
Grow with Google Digital Marketing Courses
Why register for this course?
The courses are designed for individuals who wish to acquire job-readiness skills and enter the digital marketing business as junior professionals. The courses are straightforward and suitable for online marketing beginners with no prior expertise.
Before enrolling in a subscription plan, Coursera provides a 7-day free trial to evaluate the content.
Coursera Digital Marketing Courses


2. Coursera Digital Marketing Courses (Paid with Certification)

Coursera is another digital marketing training academy to consider. They provide a variety of digital marketing courses that cover all digital marketing channels, from search engine optimization to social media marketing and paid advertising.
Digital Marketing Specialization at the University of Illinois is a popular option.
The digital marketing specialization consists of six courses, each of which requires around 20 hours to complete, for a total cost of $592.
The courses cover the following topics:
  • Differences between analog and digital marketing
  • Introduction to Digital tools and digital media
  • Digital marketing analytics theory
  • Digital marketing analytics practice
  • Online marketing strategies
  • Video marketing
  • Social and email marketing
After completing all courses and passing all graded assignments, you can earn the Coursera Digital Marketing Specialization certification and apply the credits towards the University of Illinois MBA degree.
Why register for this course?
This training is helpful for individuals with analog marketing experience who wish to switch to digital marketing. It is not the best course if you are seeking actionable digital marketing strategies to improve your website’s traffic and sales.
Udacity Digital Marketing Course
Udacity Digital Marketing Course

3. Udacity Digital Marketing Course (Paid with Certification)

Another premium digital marketing training course is Udacity’s Digital Marketing Nanodegree program.
It covers everything you need to know to become a digital marketer including:
  • Online Marketing Fundamentals
  • Content Strategy
  • Social Media Marketing
  • Social Media Advertising with Facebook Blueprint
  • Search Engine Optimization (SEO)
  • Search Engine Marketing with Google Ads
  • Display Advertising
  • Email Marketing
  • Measure and Optimize with Google Analytics
Why enroll in this course?
Unlike other online courses, you will have access to a technical mentor, a personal career counselor, and career services in addition to the course material.
If you’re just getting started in digital marketing and have questions about the ins and outs of the field, this is a great resource for you.
Of course, you’ll have to pay for these services. There is a monthly fee of $399 to keep your access to the course material and services. It’s expected that you’ll need at least three months to get through everything.
Beginners will benefit much from this course, but it may not be appropriate for all students. If you’re a freelancer or self-employed, paying $399 per month for a subscription to a course is out of your price range.

4. Udemy Digital Marketing Course (Paid with Certification)

Udemy is one of the biggest online learning platforms. They offer courses on a number of subjects covering all areas of marketing from SEO to Google Ads and Sales.
One of the courses that cover Digital Marketing in detail is the Complete Digital Marketing Course Bundle which includes 12 courses.
Topics include:
  • Market Research
  • WordPress Setup
  • SEO
  • SEO Writing
  • YouTube Marketing
  • Google Ads
  • LinkedIn Marketing
  • App Marketing
  • Email Marketing
  • Google Analytics
  • Social Media Marketing
  • Facebook Ads
The course comes with a digital marketing certification but it’s not free. The price is $99 but you can get it at a lower price if you are patient enough. Sign up with Udemy, add the course to your wish list and wait for the discount period.
Why enroll in this course?
I’m not a big fan of Udemy courses, I have tried a number of courses in the past and they seem to me that the courses are made for the masses without giving attention to detail.
Also, sometimes the course description promises more than what is actually delivered in the course.
Nevertheless, if you can get this course for a reasonable price and not $99, it’s worth the money.
If you are a beginner you can get a very good idea of how the different marketing components work since it covers everything from website marketing to social media promotion.

5.  Simplilearn Digital Marketing Specialist (Paid with Certification)

As part of SimpliLearn’s Digital Marketing course, you’ll learn about a variety of digital marketing concepts and techniques.
It’s a beginner’s course that includes:
  • SEO
  • Social Media
  • Pay-Per-Click (Facebook and Google Ads)
  • Conversion Optimization
  • Web Analytics
  • Content Marketing
  • Email Marketing and Mobile Marketing
The Digital Marketing Specialist course is a premium course and comes with a premium price of $1,499.
Why register for this course?
This course includes walkthroughs of over 40 digital marketing tools, so by the time you’ve completed it, you’ll have a solid understanding of which tools to use for your digital marketing activities.
In addition to providing you a certificate in this course, it also prepares you for certification in Google Ads, Facebook, Google Analytics, and YouTube.
If you work for a firm and want to convince your boss to enroll in a Digital Marketing Course, then this selection from a reputable organization is an excellent choice.

How much do courses in digital marketing cost?

Paid digital marketing courses range in price from $119 to $1,999. Additionally, there are classes that require a monthly subscription.
To assist you in determining which digital marketing course is best suited to your needs, a cost comparison table is provided below.
Course Vendor Cost
Digital Marketing Course Bundle Udemy $199
Digital Marketing Specialist Course Simplilearn $1499
Digital Marketing Nanodegree Program Udacity $399/month
Digital Marketing Courses Coursera $79/month
Digital Marketing & eCommerce Courses Google $39/month

CONCLUSION: Digital marketing course Key Learnings.

Digital marketing experts need to learn several different skills to succeed in the field.
Digital marketing is not a single field, but rather a collection of ideas that apply to all forms of online marketing.
It’s important to be able to demonstrate your understanding of the following topics when applying for a position in digital marketing:
  • Search Engine Optimization
  • Paid Search Advertising (Google Ads and Facebook)
  • Email Marketing
  • Web Analytics
  • Content Marketing
  • Conversion Optimization
One of the best ways to quickly learn those skills is to take a digital marketing course. 
Then, you can focus on gaining practical experience by working on your own websites, finding a job as a freelance digital marketer, or joining a reputable digital marketing firm.
The majority of the lessons in this guide are free and suitable for beginners. 
The courses can be viewed in the order they are listed above, and you can sign up for the ones that best fit your needs.