Google free digital marketing course is definitely worth it. It’s a great course to take if you want to break into digital marketing. Google provides it for free, and the Open University and other organizations have accredited it.
In my previous blog post, I shared a list of the best digital marketing courses, so now I’m going to give you a more comprehensive review of one of those courses.
Let’s dive into the Google Digital Marketing Certification so that you can decide if it’s a good fit for you.
In this review, you’ll learn everything you need to know about the Google free Marketing Course.
From a learning perspective, Google’s Fundamentals of Digital Marketing Course and Certificate is a great starting place to get exposed to the fundamentals of digital marketing.
But Is Google’s Digital Marketing Certification Worth It?
- Yes – if you want to break into the world of digital marketing but have no prior experience, start here.
- Yes – if you want to gain more small business clients, this certificate certainly adds more credentials to your resume/portfolio, whether you are a freelancer or starting up your marketing agency.
- Yes – if you are a small local business that wants to increase your online presence. The lessons included are designed with small businesses in mind. You will find many real-world examples that relate to what you do.
- Yes – if you want to acquire the basics of well-known digital channels (e.g., terminologies, how they work, common dos and don’ts) so you don’t feel left out when everyone else around you is talking about them!
- Yes – if you are a marketer who wants to demonstrate credibility in digital marketing. Although you probably can go straight to the topic quizzes and final certificate exam. If you don’t pass them the first time, pinpoint the lessons you should spend more time on.
But if none of the above sounds like you? Skip Google’s Fundamentals of Digital Marketing Course and Certificate and invest your time somewhere else.
The Digital Garage is an excellent choice if you are looking to learn digital marketing. The resources are easy to use, and the courses are comprehensive and well-structured.
What is Google Digital Marketing Certification?
Google Digital Marketing Certification is a certificate awarded by Google after successfully completing the requirements of the Fundaments of Digital Marketing Course.
It is a basic yet well-rounded course for those looking to learn the fundamentals of digital marketing or even brush up on their digital marketing skills and knowledge.
The Google digital marketing course is offered through the Google Digital Garage library. With 26 modules of 40 hours of time investment, this is the only digital marketing course provided by Google Digital Garage that offers a certification.
Google Digital Garage is a learning platform owned by Google. It’s a library of free online courses offered by both Google’s professional trainers as well as a variety of other course platforms.
Is Google Digital Marketing Course Free?
If you’re asking yourself, How much does it cost? Well, the answer is simple, It costs nothing but your time!
The course and certificate are both free. The suggested time commitment for completion is 40 hours. It could be much less if you have been exposed to marketing or digital marketing.
Why is it free? This certificate is provided by Google’s Digital Garage, a non-profit project that aims to provide free training to anyone who wants to add digital skills to their arsenal. It is open to everyone who wants to learn and gain the necessary skills in today’s digital workplace.
You do need to sign up for a free account at Fundamentals of Digital Marketing: Google Digital Garage to access the program.
What You’ll Learn in This Google Free Digital Marketing Course
The entire course includes a total of 26 modules and 106 lessons, grouped into 7 topics. They flow in a nicely organized, logical order;
1. Take your business online (website, online directories)
2. Get discovered by search (SEO / SEM)
3. Increase local reach (social media, mobile and content marketing)
4. Reach more customers with advertising (email marketing, display advertising, and video)
5. Track and measure for continuous improvement (web analytics and creating actionable insights)
6. Sell products or services online (build an online shop)
7. Grow internationally (identify new markets and advertise across borders)
The most powerful thing I learned in this certificate program is about Search engines like Google. You know how Google is really good at finding things when you search, right?
Well, this program taught me how that works. It’s like learning the secrets of how Google helps us find stuff on the internet!
These lessons about Search Engines really help you understand some important things:
1. How Search Engines Work: You’ll learn how search engines like Google do their jobs and what they like the most.
2. Organic vs Paid Search: You’ll know the difference between regular search results and the ones that companies pay for.
3. Measuring Success for SEO: You’ll figure out how to tell if a website is doing well in search results.
4. Making Websites Search-Friendly: You’ll learn how to make websites easy for search engines to understand by using things like meta tags, headings, and text.
6. Getting Popular Off-Site: You’ll discover how to make your website more popular on other places on the internet.
7. SEM Auctions and Results: You’ll understand what affects the results when companies pay for ads in search results.
8. Creating Great Ads: You’ll learn how to make ads that really catch people’s attention and stand out.
So, these lessons will make you a pro at understanding how search engines and online ads work!
Should I Recommend It? or Is it a Good Course to Learn?
If you’re wondering whether I’d suggest this program, let me break it down for you. As someone who focuses on helping people learn and grow, I’ve taken a good look at what Google Digital Garage offers. I’ve checked out how useful the lessons are, how they are taught, and who can benefit the most. Here’s what I found:
The stuff they teach is super relevant to the digital world we live in today. The real highlight is the part about Search engines—it’s like their secret weapon. The information is clear and easy to understand. I really wish I had this kind of program when I started out in marketing. Back then, I was trying to get a new business noticed online, and this would have been a huge help.
I’m a big fan of learning, and I actually enjoyed this program. During my short breaks, I’d take out my phone and dive into a module that caught my interest. The way they teach works well for giving you the basic knowledge and skills you need for digital marketing. They even have little quizzes that test what you’ve learned, which is pretty helpful.
One thing I do wish is that they mixed things up a bit. The program is all videos; it would have been cool to have some articles to read too. Just like what the LinkedIn Marketing Lab does. You know, a mix of reading and watching, so you can choose what suits you.
Before you decide to invest time in this program, or any learning. First, think about a few things:
1. Your Goal: What do you want to achieve? Think about the results you’re after.
2. Your Situation: Are you new to digital marketing? Do you run a small business and want more clients online? Do you just want to understand all the digital stuff people talk about? Consider what fits your situation.
3. Your Time: Are you willing to spend time learning? Or do you want to quickly prove your skills? Your time matters.
If any of those questions got a “yes” from you, then go ahead and give Google’s Fundamentals of Digital Marketing Certificate a shot. It might be just what you’re looking for.
How do I get Google Digital Marketing Certified?
Complete the Modules: Go through all 26 lessons in the program.
Pass the Final Exam: Once you’ve finished the modules, you’ll need to take and pass the Google digital marketing final exam.
Certificate Earned: After successfully passing the final exam, you’ll earn your Google Digital Marketing Certificate. You can then download a PDF of the certificate from the course page.
This certificate is no small deal! It’s recognized by important organizations like the Interactive Advertising Bureau Europe and The Open University. So, it’s a great idea to put it on your LinkedIn profile or add it to your resume. It’s a globally respected certification that can really boost your professional profile.
Here is what your certificate will look like.
Who Can Benefit the Most from This Course?
Digital Marketing Enthusiasts: If you’re excited about learning about digital marketing and want to use it in real life, this course is perfect.
Career Chasers: If you’re aiming for a career in digital marketing, this course can give you a solid foundation.
Entrepreneurs and Business Owners: If you run a business, especially online, this course is super useful. It helps you make smart digital marketing plans and connect with customers easily.
So, whether you’re diving into digital marketing, working on your career, or running a business, Google Digital Garage has something awesome for you!
In my experience, I’ve learned that picking and finishing the right online course isn’t a waste of time. It’s a quick, easy, and helpful way to learn about digital marketing.
One of the best things about the Fundamentals of Digital Marketing course is that it is totally free. The question is, should you spend your time on it?
Here’s why it’s cool:
- Google, a big leader, made it. So, it’s real and good.
- Signing up is easy, and you can skip extra emails.
- Lots of people like getting this Google certificate.
- It’s easy to use. You can get around without trouble.
- It’s made for busy people, with short lessons and fun quizzes.
- You can really use what you learn in your own business.
- If you want to show off on your resume or LinkedIn, you can!
Just pass a test with 40 questions, and you get a special certificate that people all over the world recognize.
Overall, The Digital Garage is an excellent choice if you are looking to learn digital marketing.
Lastly, if you know someone who’s interested in learning from Google’s Fundamentals of Digital Marketing Certificate? Share this article with them!